How Kasta transformed fashion photo production with AI workflows

Use case:

Flatlay-to-model, face swap

Industry:

Fashion

Overview. Kasta is a large-scale fashion marketplace that serves 8 million customers and manages a fast-moving catalog across many sellers and product types. At that scale, updating fashion imagery is an operational challenge tied to consistency, speed, and catalog growth.

By using Claid's AI Fashion suite to automate high-volume fashion image production (flatlay-to-model generation, face swaps, and pose expansion), Kasta gained a more flexible process and saved time by about three times.

About Kasta

Kasta is one of Ukraine's largest marketplaces and has been serving shoppers since 2010. Its site features millions of SKUs, with 100,000+ new items added monthly. Maintaining catalog consistency while adding model and pose diversity has been among the company's major operational challenges.

The challenge: updating the catalog across thousands of images

Kasta needed to update a large fashion catalog without slowing down merchandising operations or relying on traditional production.

The new, AI-powered approach to image production was needed to serve 4 main purposes:

Refreshing model identities to broaden representation

Generating multiple poses per item to enrich listings

Transforming flatlays into realistic on-model photos

Handling large volumes quickly while maintaining catalog integrity

The solution: Claid AI fashion suite

Kasta leveraged Claid's AI Fashion tools in a multi-layered workflow tailored to their needs.

Kasta used face swap capabilities to replace legacy model identities while preserving the original garments. This made it possible to diversify model representation without reshooting large parts of the catalog.
Flatlay product images were converted into realistic on-model photos. With Claid's AI Fashion Models, Kasta could turn static apparel shots into conversion-ready model imagery without the delays and cost of studio production.
Claid generated multiple poses per garment, giving Kasta a richer content set for each listing. That meant more visual coverage for shoppers and a more polished, more consistent marketplace experience.

Claid AI Fashion suite: flatlay-to-model, face swap, and multi-pose generation for Kasta catalog

The results: faster and cheaper fashion photo production

The outcome was a faster, more scalable way to produce fashion imagery for a marketplace-sized catalog.

Kasta achieved:

3x faster processing compared to traditional methods
Seamless face swaps with diverse new model representation
Realistic flatlay-to-model conversion without reshoots
Multiple poses per garment for fuller product presentation
100% product preservation, with garments kept unchanged
Smooth integration back into the catalog through preserved data structures

Traditional photoshoot vs. Claid.ai: 3x faster, diverse models, 100% product preservation

Partnership built for high-volume fashion workflows

For a marketplace like Kasta, success depends on more than AI functionality alone. It requires a workflow that can handle volume, protect catalog consistency, and fit the realities of a live platform.

Our partnership was built around enterprise-grade execution:

Forward-deployed engineers helped tailor the solution to Kasta's infrastructure and operational needs.
Enterprise-volume pricing made large-scale catalog transformation commercially viable.
Dedicated support and Slack communication channels sped up troubleshooting and iteration.
Custom workflow design ensured updated assets could be produced at scale without disrupting catalog integrity.

Pavlo Sichkar, Key Account Manager at Kasta, on saving time by about three times with Claid

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