Transparent Background Maker for Product Photos

faster background removal

Oxfam, charity retail

Read case study →

faster image processing

Kasta, 3M+ SKUs

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42%

less image editing time

Rappi, 35M+ users

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One transparent PNG, every sales channel

Remove the background once, then drop the same file onto a marketplace listing, your store, an ad, or a printed catalog. No reshoots, no manual masking.

Peach and yellow wavy wall vase on a transparent background, saved as one transparent PNG file

Marketplace listing for the wavy wall vase, with the transparent PNG placed on a pure white #FFFFFF main image

Online store product card with the transparent wall vase cutout holding flowers on a beige background

Social ad made from the transparent PNG, with the wall vase full of pink peonies and a Shop now button

Catalog line sheet with transparent cutouts of the wall vase, a wavy mirror frame, and a striped rug

How to make a background transparent

STEP 1
Upload your product photo
Drag in a JPG, PNG, WEBP, or HEIC file up to 10 MB. A phone shot on a kitchen counter works fine.
STEP 2
AI makes the background transparent
3 modes: General works automatically, Prompted keeps what you type, Interactive what you click.
STEP 3
Download a transparent PNG
Save it as PNG or WEBP to keep the transparency, or fill the background with white for marketplaces.

CASE STUDY · CHARITY RETAIL

How Oxfam sped up listing preparation 2x

“Claid takes the hassle out of product photos. It’s easy to use, saves time, and helps our listers focus on the work that matters.”

Kathryn Richards, Delivery Lead, Oxfam GB

33s → 15s

background removal time per item

4,000 to 5,000

products listed per day

Read the Oxfam case study →

Yellow handbag on pink satin from the Oxfam case study, half shown with the background removed to transparent

Where a transparent background pays off

MARKETPLACES

Listings that pass marketplace image rules

Amazon, eBay, and Etsy all favor clean, consistent product photos. Make the background transparent once, place every product on white, and your listings are ready to publish.Marketplace automation

Four marketplace-ready listings made from transparent PNGs: wavy frame, striped rug, ruffled placemat, and mirror

ONLINE STORES

Collection pages that match your brand

Place transparent PNGs on your store’s background color so every product lines up on Shopify, WooCommerce, or your own site. Change the color later without a reshoot.Ecommerce photo editing

Store collection page with a cat mug, clay vase, and candle tin made transparent and placed on one beige background

ADS AND SOCIAL

Turn the PNG into ad-ready scenes

A transparent cutout is the starting point for AI Photoshoot. Describe a scene or pick a style, and get new product photos for feed posts, stories, and banners without booking a shoot.AI Photoshoot

Product photo with a transparent background turned into a story ad, two feed posts, and a banner with AI Photoshoot

CATALOGS AND LINE SHEETS

Catalogs and line sheets

Transparent product shots drop straight into Canva, Figma, or InDesign. Build wholesale line sheets and seasonal catalogs with every item on the same clean background, no manual cutouts.Automated image workflows

Catalog spread made from transparent product cutouts: a ruffled placemat page plus a mug, vase, candle, and frame

Need transparent backgrounds at scale?

Make thousands of backgrounds transparent through the background removal API, or let our team run the whole workflow for you.

Background removal API Talk to our team

API workflows·Custom solutions·Claid for business

Background rules by sales channel

Each channel wants something slightly different. Start from one transparent PNG, then export the version each one asks for.

Channel	Main image background	What to do
Amazon	Pure white, RGB 255, 255, 255	Make it transparent, then fill white for the main image. Keep the transparent PNG for A+ content and ads.
eBay	White or plain, no borders or text	Fill white or a light gray so the gallery looks clean and even.
Etsy	Any, clean and consistent	Pick one background color and use it across the whole shop.
Google Shopping	Solid white, gray, or a light color	Fill a light solid color before you add images to your product feed.
Shopify	Set by your theme	Use your brand color and the same padding on every product.

Image rules change. Check each marketplace’s current seller guidelines before a big upload.

Which formats keep a transparent background?

A transparent background has no pixels behind the subject, so whatever sits underneath shows through. The see-through areas live in the image’s alpha channel. PNG, WEBP, and AVIF can store it. JPEG can’t.

Format	Keeps transparency	Compression	Best for
PNG	Yes	Lossless	Logos, graphics, and design layers
WEBP	Yes	Lossless or lossy	Smaller files for websites and online stores
AVIF	Yes	Lossy, very small files	Fast-loading images in modern browsers
JPEG	No, turns solid	Lossy	Photos on a white or colored background

Tip: download as PNG when you need a transparent background. Claid also exports WEBP and AVIF with transparency, and JPEG when you want a solid color.

Ready to make your product photos transparent?

Upload a photo and get a transparent PNG for your listings, store, and ads in seconds.

Make background transparent

FAQ

Help center

How do I make an image background transparent?

Upload your photo and pick a mode. General finds the product and removes everything around it automatically. Prompted keeps only the object you type, like “vase”. Interactive keeps the object you click, which helps in busy scenes. Download as PNG or WEBP to keep the background transparent.

Is the transparent background maker free?

Yes, you can try it free. New accounts get 50 free credits, and each transparent background costs 1 credit, so you can test it on your own product photos first.

Can I use a transparent PNG as my Amazon main image?

Amazon asks for a pure white main image (RGB 255, 255, 255). Make the background transparent, switch it to white, and download a JPEG or PNG. Keep the transparent version for A+ content, ads, and other channels.

Which file formats keep a transparent background?

PNG, WEBP, and AVIF keep transparency. JPEG does not, so transparent areas turn into a solid color. Use PNG for design files and WEBP for lighter images on your store.

Why does my transparent PNG show a white or black background?

Some image viewers show transparent areas as white or black, even though the file is transparent. Open it in a browser or design tool to check. If the file was saved as JPEG, download it again as PNG.

Can I make backgrounds transparent for a whole catalog?

Yes. Use the background removal API to process thousands of product images with the same padding and output format, or talk to our team about a managed workflow.

Can I add a white or brand-colored background instead?

Yes. Switch the background from Transparent to Color, then pick white or type your brand’s hex code. Every product gets the same color, so collection pages stay consistent.

Does it work on logos, glass, and fine edges?

Yes. AI keeps fine detail like fabric edges, fur, and hair, and leaves glass partly see-through so it looks natural on a new background. For a logo inside a busy photo, use Prompted mode and type “logo”.

Help center