How Printify is increasing conversions using Claid AI for image enhancement

About Printify

Printify is a global print-on-demand platform that allows merchants to place their designs on 1,300+ products and sell them through channels like Etsy, Walmart, Shopify, eBay, and more. With 140+ facilities worldwide, Printify supports global selling at scale.

The challenge: low-resolution uploads were hurting print quality

Printify wanted to improve the platform experience and help merchants get strong print results more easily. Through user research, the team identified image quality as a meaningful area for improvement.

For good print output, merchants need to upload high-quality source images. But many newer sellers did not have print-ready visuals available. Printify found that up to 15% of merchants were working with images that were not optimal for their products.

While the platform could prompt merchants to replace or upgrade those images, that added friction and was not always easy for sellers to solve on their own.

Printify needed a solution that could:

Improve the quality of merchant images

Increase image resolution and DPI

Integrate smoothly into the platform

Reduce friction for merchants

The solution: AI enhancement integrated into the merchant workflow

After confirming that image quality was a real friction point, Printify evaluated internal, open-source, and external options over the course of a year. After testing more than a dozen image enhancement providers, the team chose Claid.

Claid stood out for two reasons:

• AI-powered quality restoration. Unlike traditional software, Claid's neural networks can reconstruct detail and improve low-quality source images, making them more suitable for print.
• Seamless product integration. Claid's documentation, API quality, and support made it easy for Printify to integrate enhancement into the platform experience.

With Claid in place, Printify can now improve low-resolution merchant uploads as part of the order flow. The enhancement happens only after an order is submitted, which keeps the workflow cost-efficient while still improving final print quality.

The results: better image quality and less friction for merchants

With Claid integrated into the workflow, Printify improved how merchants handle low-resolution files and reduced one of the key barriers to better print results.

This helped the team:

• Improve image quality for production. Merchant uploads can now be enhanced for stronger print output, even when the original files are not ideal.
• Reduce friction in the design process. Instead of forcing merchants to go find a better image, Printify can improve many files automatically.
• Increase merchant satisfaction. Better resolution in the final order flow led to a noticeable improvement in satisfaction around image quality.
• Create a more efficient solution. Because enhancement happens after the order is submitted, Printify can keep the workflow more cost-efficient.
• Improve the overall platform experience. The integration helped merchants get value from the platform faster, especially those without deep print-production expertise.

Partnership built for platform-scale adoption

The collaboration with Claid AI gave Printify a solution that was practical to evaluate, easy to integrate, and flexible enough to support future improvements across the platform.

Claid's integration ensured the following benefits:

• Seamless integration. Detailed documentation and hands-on support made it easier for Printify's teams to integrate the API into the platform.
• Strong evaluation support. Claid stood out not only in testing, but also in how clearly the team supported Printify through evaluation and implementation.
• A smooth path from testing to rollout. After extensive comparison with internal and external alternatives, Printify was able to validate the approach and put it into the workflow with low friction.

Based on the results, Printify plans to explore additional Claid features such as background removal and image generation.