Zepto transforms listings with AI Backgrounds, sees more conversions

Zepto is an innovative quick commerce company based in India, founded in 2021. They've made waves in the industry with their promise of delivering groceries and everyday essentials quickly. Atley George, a product manager at Zepto, oversees the shopping experience, including how products look on the app.

Before Claid, Zepto faced significant challenges with their product images. They sourced images from various websites without a standardized process, resulting in inconsistent quality and presentation.

Atley explained the core issue: "In the QuickCommerce industry especially, users arrive on the app to quickly purchase their product and leave, which means a lot of the product identification happens through the images themselves."

The image improvement process was a major bottleneck. The team had to rely on their design team using Figma for background removals and additions, which consumed significant bandwidth and wasn't scalable for a fast-growing company like Zepto.

Zepto integrated Claid's API into their workflow, transforming their image processing. The tool proved to be user-friendly, allowing the product operations team to start generating images without extensive training.

A key feature was Claid's context detection capability. As Atley noted, "We were able to transition from the dull white backgrounds into something more contextual and attractive." For example, a chocolate bar could now be presented with a more appealing background, enhancing its appeal to customers.

Using Claid's API, Zepto processed thousands of product images within days. The impact was significant:

• The team could now delegate image processing tasks across multiple team members, speeding up the bulk generation of images.
• The transition from plain backgrounds to contextual, attractive ones was seamless.
• The improved images led to measurable increases in click-through rates (CTR) and conversion rates (CVR) for products with enhanced backgrounds.
• The process that previously consumed significant design team bandwidth became quick and seamless with Claid.

The Zepto team was impressed with Claid's support. They appreciated the smooth onboarding process, the team's responsiveness, and their willingness to accommodate bespoke requests, even stretching work hours to meet Zepto's needs.

Zepto is exploring further use of Claid's tools. The team is excited about the broader potential of AI in e-commerce, from improving product recommendations to creating more personalized shopping experiences.

"Think of an experience that would in one click add all of those items to the cart in the right quantities," Atley envisioned, discussing potential future AI applications. "And maybe you can even put in price-related restrictions that you have and the tool automatically adjusts all of that for you."

With Claid, Zepto is not just improving their images, but enhancing their entire customer experience and driving better business results.

Interested in seeing how Claid could improve your product images and drive customer engagement? Try it today and experience the difference for yourself.