Case study
How One of the Largest Food Delivery Platforms Scaled Restaurant Onboarding with Claid AI
The Challenge: The platform faced delays and inefficiencies because restaurants uploaded low-quality, inconsistent food photos that slowed down onboarding and approval.
These poor visuals lowered the conversions and reduced engagement, making it difficult to scale menus quickly and maintain a consistent brand experience.
The Head of Merchant Experience specified the main challenges that the company faced:
Low-quality inputs
“Restaurants often upload dark, grainy, or cropped photos that fail to showcase the food.”
Slow onboarding
“Approving and standardizing restaurant menus took days, slowing down time-to-market.”
Inconsistent presentation
“Photos varied widely in quality and style, leading to a poor customer browsing experience.”
Limited engagement
“Static, poor-quality images reduced conversion rates and made dishes look less appealing.”
The Solution: Claid AI for Food Delivery
The company integrated Claid’s API directly into their onboarding pipeline. Restaurants simply uploaded their existing food photos, while Claid automatically:
- Enhanced, quality, lighting, and colors for appetizing presentation.
- Uncropped food photos to restore full composition.
- Removed and replaced messy backgrounds with compliant, platform-approved designs.
- Generated hyper-realistic food videos from still images, creating the illusion of fresh, real dishes.
This fully automated process ensured that every menu item met visual standards without additional effort from restaurants or the platform team.
Results:
The integration of Claid brought measurable improvements across speed, cost, and customer engagement:
- Onboarding time reduced from 9 days to just 1.2 days, allowing restaurants to start selling almost instantly.
- Photo approval rate increased 2.5x, with new compliant backgrounds reducing the rate of declined photos by 50%.
- Video animations doubled customer conversions, making dishes appear more appetizing and real.
- 20%+ uplift in overall customer engagement across enhanced menu assets (CTR and add-to-cart actions).
- Significant cost savings by removing the need for manual design teams, photographers, or reshoots.
