Case study
How Kasta Transformed Fashion Photo Production with Claid AI Fashion
Use case:
Flatlay to Model Generation & Face Swap
Industry:
Fashion
Overview. Kasta is one of Ukraine’s leading online fashion marketplaces, known for its broad catalog and commitment to innovation in e-commerce. To streamline their photo production and scale new content, Kasta partnered with Claid to automate fashion workflows—ranging from face swaps to flatlay-to-model transformations and model pose generation.
The Challenge: Updating Fashion Catalog Across Thousands of Images
Kasta needed to update its model’s catalog with a more efficient, AI-powered approach to image production:
Updating model identities
Swapping old faces with new ones to diversify model ethnicities
Transforming flatlays
Turning static garment flatlays into realistic on-model photos
Expanding content
Generating multiple model poses per item to enrich listings
Handling large volumes
Processing thousands of product photos quickly while maintaining catalog integrity
The Solution: Claid AI Fashion Suite
Kasta leveraged Claid’s AI Fashion tools in a multi-layered workflow tailored to their needs:
- Face Swap at Scale: Each card received a new model face, replacing old identities while keeping clothing intact.
- Flatlay-to-Model: Flat product images were converted into lifelike model photos, eliminating the need for studio shoots.
- Model Pose Generation: Multiple poses were generated per item, giving customers a richer view of each garment.
- Catalog Alignment: The existing data structure was preserved, so updated photos mapped seamlessly back into Kasta’s platform.
- Automation: Large batches were processed in record time, drastically reducing manual effort.
Results:
The project achieved speed, flexibility, and accuracy at scale:
- 3x faster processing compared to traditional methods.
- Diverse model representation with new faces swapped seamlessly.
- Flatlays transformed into full model photos without reshooting.
- Multiple poses per garment for improved customer experience.
- 100% product preservation – garments remained unchanged.
- Seamless catalog integration with preserved data structures.
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