Case study
How Auras Activewear Accelerated Fashion Photoshoots with Claid AI Fashion
The Challenge: Producing fashion content traditionally required high costs, long lead times, and reliance on external factors.
The founder specified the main challenges that the company faced:
High costs
“One is the cost of the models and the studio - it’s thousands of dollars for a single shoot.”
Uncertain results
“In studios, you don’t always have full control — the model might not look their best, the lighting may be off.”
Time-consuming
“You need one to three full days to shoot, plus editing. That’s the time I don’t have.”
Limited flexibility
“With AI, you can control every detail and run variations until it’s perfect.”
The Solution: Claid AI Fashion Suite
Auras Activewear integrated Claid’s AI Fashion models into their workflow. The team used product images with backgrounds removed, paired them with AI-generated models, and instantly created dozens of professional-looking photos for e-commerce and social media.
The main feature used was Flatlay-to-model, enabling garments to be realistically placed on models without a studio photoshoot.
Results:
The switch to Claid AI Fashion brought measurable improvements across speed, cost, and control:
- Cost savings: $1,000–$2,000 saved per collection compared to traditional shoots.
- Time savings: Reduced production by 1–2 full days.
- Full creative control: Ability to iterate on models, poses, and variations instantly.
- Team adoption: Staff now contribute by preparing garment photos and generating outputs in Claid.
