Expert insights: 5 online shops boost sales up to 20% with AI photo tools

AI photo tools are changing how small online stores present their products. Five business leaders share their experiences using these tools, revealing impacts on sales, conversion rates, and efficiency in listing new products.
 

Takeaways

• Blend professional photography with AI editing to get stunning visuals
• Automating image processing helps list new products up to 50% faster
• Be aware of AI limitations with preserving products, text handling and transparency
• 360-degree product views showcase intricate details and boost conversion rates
   

AI helps get new products online faster but has limitations

"We've been integrating AI tools to generate creative visuals using a combination of prompts and input images. This approach is particularly useful when we have a product image and want to create a custom graphic template for it. However, we've encountered a hiccup where the AI slightly alters the input image, resulting in a creative that looks very similar but isn't the exact product. This is a big no-no in e-commerce since advertising platforms insist that the image must display the specific product being sold. 

We also use AI for label and sticker generation, which is quite similar to creating custom graphics. While these AI tools can generate several versions of labels or stickers, they can only handle very short text—about four to five letters—before the text becomes garbled. Another limitation is that AI tools cannot yet produce images with transparent backgrounds. For labels and stickers, we still need to manually remove backgrounds to make them fully usable. Moreover, the output is usually in .jpeg format, not vector graphics, so resizing these images can lead to a loss of clarity. 

Despite these challenges, the use of AI in creating visuals has significantly enhanced the aesthetics of our product presentations. Better visuals and graphics translate into higher sales and conversion rates for us and our merchants who use our platform. It has also cut down on the costs and time involved in getting new products online, making our process more efficient overall."

Amir Elaguizy, CEO and Co-Founder, Cratejoy, Inc

💡 Pro tip: Keep your products looking real with Claid's AI backgrounds. It preserves small details like labels and textures perfectly.

Improve backgrounds, expand photo libraries, and enhance UGC

"I have made use of AI photo tools in my online shop for various purposes because they help save both money and time. First and foremost, I use AI photo tools to remove bad backgrounds from decent product images, which reduces the need for hiring a graphic designer. Apart from removing backgrounds, AI photo tools also help in creating a large photo library from the photos that are already available. By doing so, I am able to use a single photo multiple times for different instances.  

Lastly, I use them to enhance the quality of user-generated content from our customers and fix them with a single click. Implementing the above-mentioned purposes has increased the number of sales and conversions and decreased the costs of generating or optimizing images. Also, the time of getting a product online has been reduced as there is no need for photoshoots prior to that."

Dhari Alabdulhadi, CTO and Founder, Ubuy Netherlands

💡 Pro tip: Use AI to make different seasons in your product photos. It's an easy way to get more photos without more photoshoots.

AI photo tools boost conversions and cut costs

"As a small online shop, we have found AI photo tools immensely helpful. They have improved our conversion rates and cut our photo costs and time in half. 

We started using an AI photo enhancement tool last year to automatically adjust lighting, color balance, and minor details in our product photos. This immediately improved the quality and consistency of photos on our site without requiring expensive equipment or a professional photographer.

We then began using an AI background removal tool to place our product photos on white backgrounds. This made the photos look more professional and helped the products themselves stand out. Our customers have responded very positively, and it has significantly reduced the time required to photograph and edit new products.

Most recently, we implemented animated 360-degree product views generated by AI. These dynamic views allow customers to see all angles and details of each product. Since launching, our conversion rate on product pages with these AI-generated views has jumped considerably. The views have proven especially effective for visually showcasing the quality and features of our handmade goods."

Roxie Lubanovic, Co-Founder, Frostbeard Studio

 

20% more conversions and 2x faster listings with AI

"Our small online shop has effectively utilized AI photo tools to enhance our product images. Specifically, we used AI-driven software to automate image editing, background removal, and enhancement processes. This significantly reduced the time needed to prepare new products for listing, enabling faster updates to our online catalog.

Implementing these AI tools resulted in a noticeable boost in sales and conversion rates. The improved image quality helped in presenting our products more attractively, leading to a better customer experience. For instance, our conversion rate increased by 20% within three months of integrating AI tools, as customers responded positively to the clearer and more professional images.

Additionally, the automation of photo editing reduced our photo-processing costs by approximately 30%, as we no longer needed to outsource this task to professional photo editors. The overall time to get new products online was also cut by about 50%, allowing us to keep our inventory updated more efficiently."

Andries de Villiers, Founder, Titan BattleGear

Professional photos or AI: Why not both?

"We combined professional photography and AI-powered tools to enhance our product imagery and drive impressive results. We have always recognized the value of high-quality, professionally shot product images, and we have also embraced the capabilities of AI-powered photo-editing tools to take our visuals to the next level. By leveraging a hybrid approach, we have been able to capitalize on the strengths of both traditional and cutting-edge techniques.

Our process begins with meticulous product staging and photography conducted by our team of experienced photographers. They utilize state-of-the-art equipment and lighting to capture our kitchen cabinets' intricate details, textures, and craftsmanship. The resulting images are then seamlessly integrated with AI-powered tools, such as Adobe Sensei and Shutterstock's AI Image Editor, to refine and optimize the visual elements.

These AI-powered tools allow us to make precise adjustments, enhance colors and contrast, and even introduce subtle changes to the product's environment or positioning. This unique blend of human expertise and machine intelligence has enabled us to create visuals that are not only stunningly realistic but also optimized for maximum impact on our e-commerce platform.

Our customers have consistently praised the quality and realism of our product imagery, leading to increased engagement, higher conversion rates, and a significant boost in online sales. The time and cost savings associated with AI-powered photo editing have allowed us to streamline our product launch process and dedicate more resources to other critical aspects of our business."

Josh Qian, COO and Co-Founder, Best Online Cabinets

 

Improve your eCommerce images today

Ready to boost your online store's performance? Try Claid.ai's photo tools for free and see the difference in your product presentations and sales numbers.