Automating Photoshoots for Ad Campaigns with AI

With modern AI technology and its most recent advancements, automation in sales and marketing has gone beyond there is more to sales automation than email campaigns and push notifications. You can now automate photoshoots for eCommerce ad campaigns with the help of software like Claid.ai. 

Here’s how you can automate product image creation for eCommerce to improve marketplace performance and strengthen your branding with high quality visuals.

Takeaways

• AI Photoshoot and other software can help vendors and product marketers create professional-grade product visuals that are primed for the biggest eCommerce platforms;
• Using AI Photoshoot to create professional product photos is easy and all it takes is just a few clicks and a stable internet connection;
• Working with AI offers a unique set of benefits to eCommerce marketers looking to strengthen their brand image and improve product awareness.

How to Automate Product Photo Production with AI

Automating product photoshoots and in general standardizing eCommerce visuals with the help of AI is far simpler than many may believe. As with any workflow that AI technology is introduced to, the objective of AI in eCommerce visual production is to make the process, easier, faster, and more accessible to as many people as possible.

Meeting Marketplace Image Guidelines

Most modern eCommerce platforms have visual guidelines that all vendors must abide by. These guidelines cover a number of image details, most notably resolution, the maximum size of the image file, and the format of the image.

Aside from these technical details, some stylistic details are also taken into account: 

• Padding - the empty area around the product image;  
• Aspect ratio - the wdith-to-height ratio of the image;
• Image orientation - if the image is rectangular, is it orientated as a landscape or portrait; 
• Background - whether the product image is on a blank canvas or there are visuals in the background
• Additional texts or graphics - some sellers use graphics on top of product images for additional marketing or sales purposes.

So, the challenge here is that product marketers and vendors must go through each individual product photo and edit them in accordance with the platform guidelines. This seems simple when were talking about a single set of photos of a single product. But for vendors working with hundreds of products, this task is a humongous undertaking.

But with AI it doesn’t have to be. Claid.ai helps vendors automatically optimize all their images to suit any marketplace guidelines.

It comes with all the necessary tools and settings that will help product marketers edit all their images to help them meet the right guidelines and have them ready to be posted on any platform. 

Vendors can simply upload all their images to Claid.ai and the software will automatically standardize all the images to suit specific guidelines, regardless of what platform they’re meant for.

Consistent Visuals

A critical aspect of successfully advertising a brand is consistency. The more consistent brand visual details are, the stronger and more recognizable your brand will be. A good example of this standardization is comparing two of the most popular eCommerce websites.

Amazon vendors adhere to a far more strict visual consistency than those on Aliexpress. As a result, they are very successful at establishing and bolstering their brands with consistent product images that look like they belond to one brand name.

However, maintaining visual consistency is not an easy feat, especially when working with thousands of product photos. 

Claid.ai can brands uphold their visual consistency. 

Since the software automatically edits using the same settings and image guidelines, vendors can easily maintain a consistent quality of all their products.

And with AI Photoshoot, product marketers can even use AI to render unique backgrounds for their photos as well, which further offers room for brand personalization and additional opportunities to maintain a consistent visual aesthetic.

Scaling Up

Scaling up in eCommerce usually means working with more products or more clients. In either case, high-quality visual content is crucial. And when it comes to working with large batches of consistent images, AI is always going to have the upper hand.

Claid.ai and its many tools and functions work almost instantaneously, able to enhance, upscale, edit, and standardize large batches of product images all at once. 

This makes Claid.ai instrumental in scaling up an eCommerce business, since leveraging AI is much faster than going through each individual photo one by one and editing them to suit marketplace standards. 

Additionally, functions such as increasing the resolution and maintaining a high DPI (dots per inch) are much harder to do by hand, whereas Claid.ai’s onboard upscale can make short work of this task.

The Benefits AI Has for eCommerce Product Marketers and Vendors

Here are just a few reasons why you should be leveraging AI in pursuit of better eCommerce marketplace performance and increasing brand awareness.

Speed

Taking photos by hand and then processing each one to get them up to eCommerce marketplace standards can take a while. Even the most experienced product photographers and editors will need quite some time to process a large quantity of product photos, especially if you’re posting them on different eCommerce platforms with a vast number of image specifications.

Using Claid.ai is a much faster solution as AI can edit product photos in large batches and make them all look consistent. 

Accessibility

One of the main advantages of AI technology is that it gives users the ability to perform tasks they were unable to accomplish due to a lack of necessary training or equipment. 

For example, to pull off a product photo shoot on your own, you’d need professional photo editing software to produce eCommerce visuals like the pros. On top of that, you need some experience with backgrounds and lighting to give the product image a more professional appearance.

Not everyone has access to the time or resources to learn all these things. But with the help of Claid.ai, you can turn any image into one that’s ready to sell on eCommerce. All you need is just your camera phone and an internet connection.

Efficiency & Versatility

AI is also very effective at producing the very best results when it comes to image enhancement and optimization for eCommerce. Claid.ai comes with a number of features that can help product marketers create the most effective product photos:

• Upscaler - increase image resolutions without sacrificing visual details;
• Padding optimization - optimize the canvas-to-product image ratio for marketplaces;
• Alignment - consistently align all product images on the canvas;
• Background remover - automatically clear the background of product images;
• Custom background generator - render unique backdrops for product images using AI Photoshoot

With all these features and plenty more, Claid.ai and AI Photoshoot will automate the process of creating product photos for ad campaigns. 

FAQ

Here are some common questions in regards to automating the process of product image creation.

How to create product images for websites?

Creating product images from scratch is easier than it has ever been before. All it takes is a few shots of the product itself, preferably without a cluttered background and good lighting that can demonstrate the product's details. Once the photo is taken, it can be uploaded to Claid.ai where it is automatically enhanced. Lighting and color can be tweaked and the photo can be upscaled to higher resolutions for improved overall image quality. Claid.ai will automatically remove the background and align it to the center of the canvas (or wherever suits it the most). Additionally users can render a custom backdrop with the help of AI Photoshoot, which can help develop a unique brand image.

How to automate product photography?

There are a number of ways to automate product photography. Claid.ai, for example, offers automatic enhancement and optimization for product photos that will save product managers tons of time and effort that they would have needed to dedicate to doing this by hand. Producing consistent eCommerce visual content is also an key factor in building brand recognition and solidifying it in highly competitive eComemrce markets. Claid.ai can easily maintain consistency across the board without the added risk of human error.

How to improve product image quality with AI?

Improving product image quality with AI depends on what you need to improve. In most cases, it's the visual quality itself, i.e. resolution, DPI, sharpness, and so on. Claid.ai is very effective at sharpening blurry or pixelated images and restoring detail. It also has an onboard upscaler that can increase the resolution of small images without losing out on quality by maintaining a solid 300 DPI.

Images That Sell Are Only a Few Clicks Away

High-quality product images are only a few clicks away. All you need to do is sign up on Claid.ai/signup and see how it works for yourself.

Automate your product photo creation process, save time and money, while increasing marketplace performance and boosting sales all in one.