7 best AI tools for fashion photography in 2025

AI fashion photography has gone from a novelty to a serious production tool. You can now generate full photoshoots, replace models, change backgrounds, and retouch images in minutes instead of weeks.

We’ve prepared a practical guide to the best AI tools for fashion photography: PDPs, lookbooks, ads, and social. We’ll start with a quick comparison and then go tool by tool, including pricing, strengths, and where each shines.

Quick comparison: best AI tools for fashion photography at a glance

Before exploring each tool in detail, here’s a brief overview:

• Claid: best overall for fashion photography. It’s a full product-focused suite (on-model shots, AI backgrounds, retouching, video) built for ecommerce workflows and marketplaces, with strong quality and control.
• SellerPic: best for social selling. It combines model generation and real-time try-on, popular with Shopify/DTC sellers for boosting engagement and conversions.
• Botika: best for Shopify stores needing quick AI fashion model photos and basic videos. It’s a well-known AI fashion model generator that turns flatlays into on-model images with simple controls.
• BetterStudio: best for brands wanting premium, studio-grade on-model imagery. It lets you generate hyper-realistic fashion photos optimized for conversion and has a strong ethical/digital-twin positioning.
• Ayna: best for small fashion brands. It’s very easy to use, built natively around Shopify workflows, great for replacing small-scale studio shoots with quick AI campaigns.
• FASHN AI: best for advanced virtual try-on and product-to-model imagery. It’s known for high-quality garment fit and drape, as well as 4K outputs and video generation options.
• Mocky AI: best for brands and agencies wanting all-in-one AI fashion creatives. It has a broad toolset (model swap, virtual try-on, background studio, object try-on, fashion video) with APIs/SDKs for multi-channel campaigns.

Now, let’s review each AI fashion tool in detail.

1. Claid, best AI fashion photography suite

Claid is a comprehensive AI product photography suite that features a fashion-dedicated tool, AI Fashion Models. There, you upload your clothing item (or multiple ones), choose among 100+ models of different ages and ethnicities, and describe the setting you want to create. The tool will general professional-grade on-model photos.

Claid lets you create endless fashion campaigns from studio shots to lifestyle images. You can style full outfits by manually adding complementary pieces or by describing the look in a prompt. Each model has 8 predefined poses, which are popular for studio shots, but you can also describe any pose and background.

Key features

• AI Fashion Models that convert ghost mannequin or flatlay images into on-model shots.
• A diverse library of 100+ AI fashion models, including kids, teens, and plus-size.
• Full outfit support: you can upload tops or bottoms to style your piece, as well as add shoes or some accessories.
• Custom model support and face swap: you can upload your own images for brand consistency or swap model’s faces for diversifying campaigns.
• AI Photoshoot that also supports fashion items and can generate editorial and lifestyle images.
• Retouching and AI expansion tools: in Claid, you can remove artifacts, extend canvas for new aspect ratios, and upscale the final image.
• API workflows. For scaling AI fashion photography, you can get access to fashion APIs that will let you process thousands of SKUs faster.

Best for

• Fashion ecommerce brands and marketplaces that need scalable AI fashion product photography and strict quality control. 
• Fast fashion or high-SKU brands that struggle with real photoshoot bottlenecks.
• Marketplaces that need consistent images across thousands of sellers. 
• Teams that want one toolkit for AI-powered fashion photography generation, editing, and retouching.

Pricing

• The pricing is credit-based, and you get 50 credits for free.
• Paid subscriptions start at $9 per month.
• API billing is usage-based by image operations and volume. 

Pros

• High image quality and detail handling for apparel, including patterns and fabrics. 
• Combination of AI fashion photography backgrounds, on-model shots, editing tools, and videos in one place. 
• Strong ecommerce workflows and API for marketplaces and large SKU catalogs.
• Fits both small DTC brands and enterprise marketplaces.

Cons

• Best value when you actually lean into systematizing your pipeline, not just one-off images.
• As with any generative tool, you need decent prompts for the most controlled results; there is a mild learning curve.

2. SellerPic, best for UGC-style visuals

SellerPic is an AI models and product photos platform that mixes AI fashion photography, AI backgrounds, and real-time virtual try-on for shoppers. It started as a Shopify app but now also appears in broader SaaS channels and marketplaces. 

With SellerPic, you can:

• Generate AI-generated fashion product photography models for your garments.
• Let shoppers upload their own photos to see themselves in your styles with AI virtual try on. 
• Create AI fashion photography videos from static images.

Key features

• AI fashion models and swap with a library of models across different races and genders. 
• AI product photos and scenes to transform simple product shots into studio or lifestyle scenes. 
• UGC-style videos with frame-to-frame edits, lip-sync, and short product clips. 
• Scheduled posts with generated content.

Best for

• Marketplace and small brand sellers who want fast AI model photos plus videos in one place.
• Founders who don't want to learn prompting or design tools.
• Early-stage fashion brands for idea testing and look experimentation. 

Pricing

• Free tier to test the platform with 20 credits.  
• Paid plans start from $29 per month. 

Pros

• Beginner-friendly and an easy entry point into AI models. 
• Good variety of AI models and model-swap options for testing styling and identity. 
• Combines photos and short videos, which many tools still treat separately.

Cons

• Some reviewers note occasional inconsistencies in how garments wrap around the new model body or in face detail. You should still review each final image before publishing. 
• Model and background libraries are curated, which is great for speed but can feel limiting if you want very niche brand aesthetics.
• The product is geared strongly toward social and UGC content; if your priority is ultra-tight catalog consistency or API-based automation, tools like Claid might fit better.

3. Botika, best for Shopify-centric brands

Botika lets fashion brands upload clothing images and pick from a catalog of AI models and poses. It’s popular among Shopify merchants and has mobile apps for quick testing. Reviews are mixed, but many users praise the realism of the models and the convenience. 

Key features

• AI fashion model generator that turns flatlays, mannequin shots, or basic model photos into professional on-model shots.
• A library of AI models with different body types, ethnicities, and moods. 
• Shopify app for in-platform use, including photos and videos. 

Best for

• Small and mid-sized fashion stores on Shopify.
• Brands that want AI models without leaving their commerce backend.

Pricing

• Free trial features 8 welcome credits.
• Paid subscriptions start at $22 per month (this includes up to 20 photos). 

Pros

• Well-known and widely covered in the media. 
• Good variety of AI models and poses for apparel. 
• Video support is a nice extra for social and PDPs.

Cons

• Focused on on-model images, so you will still need another editor for deeper retouching, aspect ratio expansion, or non-fashion products.
• Reviews are mixed around realism vs uncanny valley, so you should test with your audience. 

4. BetterStudio, best for Shopify-first catalog operations

BetterStudio is a Shopify-first AI fashion photography platform that converts flatlays, mannequin shots, or basic model images into studio-grade on-model photos optimized for ecommerce. It emphasizes ethical use, diverse representation, and high realism, and is often used by fashion marketers that want studio-like output without full shoots. 

Key features

• AI fashion models with body-type and pose controls. 
• Bulk editing for hundreds of on-model images in under an hour. 
• Shopify app and API options for enterprise. 

Best for

• Fashion ecommerce on Shopify that wants fast, studio-style AI fashion photography from flatlays, mannequins, or simple product shots. 
• Retailers, resellers, and DTC brands that need on-model photos but don’t have budget/time for full photoshoots. 

Pricing

• The tool is priced per image (starting from €9.5), with monthly subscriptions starting from €99.

Pros

• Hyper-realistic AI models & diverse poses: the tool supports multiple body types and poses for more inclusive, conversion-ready ecommerce visuals. 
• Fast turnaround for ecommerce workflows: you can generate hundreds of on-model images in under an hour. 
• Shopify-focused & optimized for product pages.

Cons

• Less optimized for large-scale, variant-heavy ecommerce (e.g., big catalogs, category-level garment consistency).
• Pricing is rather high, which can be an issue for brands needing thousands of SKUs and frequent reshoots.

5. Ayna, best for small brands

Ayna is an AI fashion photography web app and Shopify app that turns garment photos into on-model and lifestyle images. It focuses heavily on catalog consistency and Shopify-native workflows. 

Ayna’s strength is taking a typical small brand workflow (flatlay or worn shots, Shopify store, seasonal drops) and automating the pipeline to get consistent on-model shots. Shopify reviews highlight that it’s easy to use and that support is very hands on. 

Key features

• Ability to transform flatlay, mannequin, or on-model apparel photos into studio-quality fashion images in minutes, replacing traditional photoshoots for many use cases 
• Large library of 1,000+ AI fashion models, along with the option to create custom models tailored to a brand’s look and target audience 
• Both lifestyle and catalog photos for any apparel image. 
• Preset aspect ratios by platform (e.g., Shopify PDP, Instagram, marketplaces) so images are automatically framed for each sales channel

Best for

• Shopify fashion brands (especially kidswear, boutique, and DTC) that want AI ecommerce photography without building a custom pipeline. 
• Teams that want fast and simple AI model shots without managing complex prompts.

Pricing

• Shopify app includes 50 free credits (you can generate 5 images). 
• Monthly subscriptions start at $13 (this plan only allows generating 20 photos). 
• Custom plans for full campaign workflows and virtual fashion photoshoots. 

Pros

• Very beginner-friendly and praised for ease of use and support. 
• Great fit if you want AI fashion photography app functionality directly inside Shopify.
• Good for small catalogs and boutique brands, where a full enterprise stack is overkill.

Cons

• Credit-based pricing can add up if you generate very large volumes monthly. 
• Less broad outside apparel (for example, no deep editing suite for non-fashion products).
• Mostly Shopify-focused at the moment; if you are not on Shopify you may prefer a more general tool.

6. FASHN AI, best for virtual try-on

FASHN AI is a web app and API focused on virtual try-on, model swap, and product-to-model imagery. It’s particularly attractive if you are building interactive experiences or want advanced control over models and garments. 

FASHN AI develops its own in-house models and is frequently mentioned in technical discussions about virtual try on benchmarks. Reddit users and review blogs often call it one of the strongest tools for realistic ai-generated fashion product photography models and try-on experiences, especially for designers and small brands. 

Key features

• Product to model: put a garment from a product photo onto an AI model or a real person photo. 
• Virtual try-on and model swap with pixel-level garment alignment. 
• Model creation and consistent models for brand-specific avatars. 
• Short AI videos for social content. 
• Developer-friendly API for integrating fashion AI into apps and stores. 

Best for

• Brands and agencies that want to build virtual fitting rooms or advanced virtual try-on experiences. 
• Designers who want to visualize clothes on diverse AI models without physical samples. 
• Teams that prioritize try on accuracy over general-purpose AI product backgrounds.

Pricing

• Subscriptions start at $19 per month.
• Usage-based pricing for large integrations via APIs.

Pros

• Highly specialized AI virtual fashion photography and try-on. 
• In-house models and consistent avatars are great for brand identity.
• API makes it attractive for startups building fashion-tech products.

Cons

• Web app UI and concepts can feel more technical than simple “upload and go” tools. 
• A small number of reviews, so social proof is still developing. 
• Narrower focus: if you want broad best ecommerce photography for AI fashion (backgrounds, non-fashion products, retouching), you may still need a tool like Claid.

7. Mocky AI, best for high-volume photoshoots

Mocky is an AI fashion model generator and virtual try-on platform for brands that want marketing-heavy imagery: motion, creative backgrounds, and multi-channel campaigns. It’s used by hundreds of brands and offers both web and API workflows. 

Key features

• AI fashion models and model swap, preserving lighting and composition.
• Virtual try on for clothing, accessories, and jewelry. 
• Fashion videos generated from static images: suitable for ads, reels, and PDP video slots.
• Try-On API and developer tooling (API pricing, SDKs, plugins), allowing ecommerce platforms and apps to embed Mocky’s AI fashion models and virtual try-on directly into their own experiences.
• Custom AI models and brand-specific avatars. 

Best for

• Larger brands and agencies that want leading AI photography solutions in fashion for campaigns and ads. 
• Teams who want heavier creative capabilities (motion, multi-scene campaigns) in addition to plain catalog shots.

Pricing

• Free tier includes 6 credits and limited access to features.
• Paid plans are priced at $1 per credit.

Pros

• Complete set of tools for AI fashion photography plus video. 
• API and SDKs are strong if you are building your own apps.
• Good fit when marketing and social visuals matter as much as PDPs.

Cons

• The feature set is broad, which means UI and concepts can feel more complex than simpler tools. 
• Overkill if all you need is low-volume product-to-model conversions.

How to choose the right AI fashion photography tool

To choose the best platform for your needs, evaluate your workflows and test different tools. We’ll go through the major things to consider.

1. Start with your main output

Ask what you actually need most in the next 3–6 months:

• Catalog photos for ecommerce product pages
  • Focus on tools that preserve garment geometry and color across large batches.
  • Claid, BetterStudio, and Botika are strong here. 
• On-model lifestyle and campaign shots
  • Claid and Botika are good picks. 
• Social and UGC-style content
  • SellerPic and Mocky shine with short videos, reels, and dynamic model swaps. 
• Virtual try-on and interactive UX
  • Look at FASHN AI or adjacent try-on platforms. 

2. Judge garment fidelity and realism

For fashion, the non-negotiables are:

• True fabric behavior: folds, drape, and thickness should make sense for the material.
• Accurate logos and prints: no smeared type or mutated patterns, especially near seams.
• Consistent body shapes: models should not subtly shapeshift between images for the same size.

Look for tools and workflows that highlight clothing-specific training and evaluate the level of realism on a couple of your items. 

3. Backgrounds and scenes vs pure modeling

Your stack might end up as:

• One tool as the “model engine” for putting garments on people
• One tool as the “scene engine” for generating backgrounds and compositions for products like shoes, bags, or jewelry

For instance, Claid effectively covers both by combining AI Fashion Models with AI Photoshoot.

4. Web app vs API vs Shopify apps

• Web or mobile app only
  • Best for manual workflows and small catalog sizes. Tools: SellerPic, Claid, Botika.
• Shopify app integration
  • Ideal if your merchandising lives inside Shopify and you want AI images attached directly to products. BetterStudio, Ayna, and Botika lead here. 
• API-centric
  • Essential if you have tens of thousands of SKUs, multiple brands, or custom workflows. Claid and Mocky AI offer APIs designed for image automation. 

5. Cost vs traditional fashion shoots

Traditional editorial or large catalog shoots easily run into five-figure budgets once you include models, stylists, locations, and logistics. Reports around BetterStudio and other AI studios often cite up to 90 percent cost and time reductions for fashion brands using AI, and major brands and retailers now generate a large share of campaign images with AI. 

You probably will not replace every shoot with AI, but you can use AI fashion photography for catalog refreshes, marketplace listings, and social media. To make it cost-effective, evaluate the price of AI tools for your particular volumes.

FAQ

What is AI fashion photography?

AI fashion photography uses machine learning models to:

• Put garments on AI or virtual models
• Generate catalog or lifestyle scenes from simple product shots
• Automate retouching, background cleanup, and resizing for different channels

Instead of booking a full shoot for every product, you create a few reference photos, then let AI generate the bulk of your images.

What are AI fashion photography backgrounds?

These are AI generated scenes or backdrops that you can place products or models into:

• Simple solid or gradient backgrounds for catalog images.
• Realistic environments like studios, streets, beaches, or interiors for lifestyle shots.
• On-brand, color-themed sets for specific campaigns.

In AI tools we’ve featured, you can place fashion models on any background by either using a prompt or uploading custom images.

What are the benefits of AI-powered retouching for fashion photography?

Key benefits include:

• Faster cleanup of wrinkles in backdrops, stray hairs, dust, or props.
• Consistent color and exposure across collections, which matters when customers compare similar items side by side.
• Automated background removal and shadow generation, so products don't float.
• Ability to resize and outpaint images for marketplace, social, and homepage placements without recomposing each one manually. 

Tools like Claid combine object removal, outpainting, and other tools to create these retouches within the same pipeline, alongside content generation. 

Which is the best AI tool for fashion product photography?

Short version:

• Best overall suite: Claid for combined on-model, scenes, retouching, and API workflows. 
• Best for video + models: SellerPic if you care about social and UGC as much as product shots. 
• Best Shopify-native model tools: Botika and BetterStudio. 

Most serious brands end up using two tools: one for core catalog pipelines and one for experiments or social content.

Can I use AI fashion photography images on Amazon and other marketplaces?

Marketplaces like Amazon and eBay focus more on clarity, no misleading edits, and policy compliance than on whether AI is involved. That said, you should check current image policies and avoid unrealistic edits that misrepresent the product. 

Always test:

• Whether AI images impact returns (if fit looks different in reality).
• Whether your audience is comfortable with AI models when price points are high.

How do AI tools handle kids and plus-size fashion?

Many tools now explicitly list kids, teens, and plus-size models in their libraries. Claid’s AI Fashion Models and other platforms highlight support for wider body types and age groups, although diversity and quality still vary by provider. 

Good practice:

• Use tools that let you control body type and skin tone explicitly.
• Review outputs to avoid stereotypes or unrealistic proportions.

Will AI fashion photography replace real photoshoots?

Not fully, at least not soon.

What is already happening:

• Big retailers like Zalando now generate the majority of campaign images with AI for speed and cost, then still use human-shot content for flagship campaigns. 
• Many smaller brands run hybrid workflows: real shoots for hero looks plus AI fashion photography for variants, colorways, and long-tail SKUs.

The realistic framing is: AI tools compress the cost and time of most day-to-day fashion imagery. They don't remove the need for strong branding, art direction, and occasional real shoots to anchor your visual identity.