Next-gen AI product photography in Claid: professional shots at a fraction of the cost

We’ve tweaked the latest AI image models to give you an unlimited range of product photography options. With the updated AI Photoshoot feature (previously AI Backgrounds), you can ditch expensive real-life shoots and test numerous creative ideas in seconds. Catalogs, display ads, social media creatives—you get an entire photography studio for testing diverse ideas.

What’s in it:

• Precise generation mode that lets you fully control the aspect ratio and the positioning of your product. Perfect for simple background experiments while preserving the way the product is showcased.
• Creative mode that lets you place your product in any setting imaginable. Perfect for trying out different product angles, showing how people interact with the product, or deconstructing product elements for fun creatives.

Get infinite variations from a single image

Want to showcase your product in different settings? From a single photo, you can design a whole gallery of campaigns for any occasion: combine flatlay and lifestyle shots, create seasonal campaigns for Halloween and Christmas, craft region-specific ads, and much more.

You don’t need to search for and rent locations, hire a team of photographers and lightning specialists. You’ll get studio-quality AI-generated product images in seconds, ready for ads, campaigns, or catalogs.

AI Photoshoot is also great for demonstrating product variations (different colors, sizes, or bundles) without needing to manufacture and photograph every single SKU. You can generate product variants with the AI Edit feature as well, but AI Photoshoot lets you create group shots with multiple variants together. 

Here’s a product group shot made from a single image:

Create shots impossible to capture in real life

Experiment with luxury settings or futuristic backgrounds that would cost thousands of dollars to stage in reality. Instantly place products in aspirational homes, glowing neon cities, or dreamlike landscapes.

AI Photoshoot also lets you show different scenarios of your product in use without the risk of damaging it in the process. For instance, you can create images of steaming food or splashing drinks without actually visiting the kitchen and without spilling a drop.

💡Enhanced lighting adjustments: With our latest improvements to image model orchestration, Claid will apply realistic lightning based on your vision. The more details you give in the prompt, the better.

Experiment with diverse shots with humans

Sometimes, a product only shines when shown in context with people. With AI Photoshoot, you can: 

• Place your product in the hands of AI-generated models to show scale
• Demonstrate lifestyle use cases like someone holding, wearing, or interacting with your item
• Explore different demographics and styles to see what resonates with your audience 

❗We have a dedicated functionality for fashion photography: AI Fashion Models. While we recommend it for apparel brands, AI Photography is also worth experimenting with when you want more flexibility in styling, props, or creative experimentation with human interaction.

Reimagine campaigns you draw inspiration from

In the Creative mode, you can also choose an inspo image to guide the generation process. This way, you can recreate your favorite campaigns, create beautiful stylized shots inspired by works of art, and mimic any mood or aesthetic.

With a reference image, you can:

• Borrow visual direction from the best
• Replicate the vibe from your own previous campaigns to align branding 
• Create art-inspired stylizations for high-impact social content

In some cases, an inspirational image can work better than a prompt if you want to replicate a specific idea or placement. 

Create lifestyle content on your own

If you don’t yet have a pool of UGC creators to cooperate with or you haven’t released the product line but want to showcase the items in lifestyle settings, AI Photoshoot is the easiest way to create lifestyle content from scratch.

Place your products in homes, offices, nightclubs, beaches, or gyms. Style them in everyday environments that feel authentic to your target audience to help customers picture your product in real life.

You can also demonstrate how your product can be styled or adorned: for example, ask Claid to add twillies or charms on a bag.

How it works

The upgraded AI Photoshoot offers two generation modes: Precise (where you have full control over the placement of your product) and Creative (where you can test any ideas, and the AI will adjust the position and angle of your product).

Here’s how the Precise mode works step-by-step:

   0. Upload your photo

1. Choose the Precise mode
2. Choose the desired aspect ratio
3. Drag and drop your product on a canvas to the position you want to lock it in
4. Describe your vision (provide as much detail as possible)
5. Choose output resolution and the number of generated images (each generated image counts to your AI Photoshoot limits)

💡 Writing detailed and specific prompts can lead to more predictable, realistic results. Check out our AI prompt writing guide for product photography. 

If you want to have more creative freedom, go with the Creative mode. It allows you to 

1. Either write your own prompt
2. Or upload an inspirational image to replicate a certain idea or mood

❗Note that you can generate 150 and 500 images with AI Photoshoot monthly in the Essential and Professional plan, respectively. You can also pay for 500 AI Photoshoot images anytime.

To sum up

You can create all types of product visuals with Claid’s AI Photoshoot and experiment with angles until you find what’s working.

Instead of dealing with huge overhead expenses on photoshoots that require a team of professionals (photographers, models, creative directors, lighting designers, assistants, etc.), create studio-quality visuals at a fraction of the cost.

Instead of shooting dozens of photos manually, instantly test different camera perspectives, find unexpected angles for the wow effect, and run A/B tests without reshooting the product every time you want to try something new.

Have fun with your AI product photos!

If you’re new here, try Claid for free: you can test up to 10 generations in AI Photoshoot (and unlimited generations of up to 5 uploads in other features).