Claid 2024: Your new AI tools to get amazing product photos fast

This year, we focused on making Claid a more powerful and intuitive tool for your product photography. We launched updates designed to save you time and give you more creative control. Here's a look at the key improvements we made in 2024.

A simpler way to work: the new Claid interface

We started the year with a redesigned Claid platform. The goal was to make it easier for you to find and use all our AI tools in one place. 

Now, you can improve image quality, fix colors, remove backgrounds, and generate new scenes – all within a single, streamlined interface.

Generate even more realistic scenes

We significantly upgraded our AI background generation. You can now place your products in even more beautiful scenes, with better handling of shadows, reflections, and small details. 

Whether you use our templates or create scenes from text prompts, you'll get polished results faster.

Fine-tune your images with the Brush

The Brush tool, introduced mid-year, gives you more precise control over editing. Need to get rid of something distracting or refine an AI-generated detail? Just paint over the area, and Brush handles it. 

And the Change brush help you seamlessly regenerate objects or details, blending them perfectly with existing elements.

Adding depth with realistic product shadows

We launched Product Shadows to help you avoid flat, uninteresting product photos, while keeping them clean and consistent. 

This tool automatically creates natural-looking shadows, adding depth and a professional look to your images. Simply choose the shadow angle and background color that best suits your product.

Remove backgrounds with more precision

We improved our background removal toolkit with a new mode called Guided Background Removal. 

Now, you can tell the AI exactly what to keep and remove using simple text prompts. This is especially useful for complex scenes or intricate products where accuracy is crucial.

Bringing products to life with Claid animations

Claid Animations lets you turn static product photos into short, engaging video clips. 

These image2video AI can help you stand out and boost engagement on your online store, social media, and in your marketing campaigns.

Create unique lifestyle shots with Custom AI

Custom AI changed how you create lifestyle and fashion photos. 

Train a custom AI model on your product images, and you can instantly generate realistic photos in any setting or context. This eliminates the need for costly photoshoots.

A more powerful API for your workflows

Our API remains a core part of Claid, helping you automate your work. We expanded it to include over a dozen AI image tools, so you can integrate Claid's functionality directly into your systems. New self-serve plans make it simpler to automate your image processing, no matter the scale. You can enhance photos, remove backgrounds, and even generate marketing visuals – all automatically.

Looking ahead

Everything we did this year was focused on making your product photography workflow smoother and your results more impactful. We're excited to continue improving Claid in 2025.

Ready to improve your product photos? Sign up for a free account today and see what Claid can do.